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✅ OPTION 1: Install Matomo as a WordPress Plugin (Easiest Way)

Matomo has a full-featured plugin that integrates right into your WordPress dashboard, no external server or subdomain needed.

Steps:

  1. Go to WordPress Admin
    https://yourdomain.com/wp-admin

  2. Navigate to:
    Plugins > Add New

  3. Search for:
    Matomo Analytics – Ethical Stats. Powerful Insights.

  4. Click “Install” → “Activate”

  5. Configure Matomo:
    Go to the new menu:
    Matomo Analytics > Settings

  6. Click "Start Installation" and follow the guided setup.

    It will:

    • Automatically install Matomo in the background (no FTP needed)

    • Track your visitors with no extra setup

    • Give you dashboards inside WordPress


What You Get:

  • Full Matomo dashboard inside WordPress

  • Real-time visitors, traffic sources, behavior, goals

  • No data leaves your server – all privacy friendly

  • Supports cookieless tracking

  • GDPR-friendly features (consent, data retention, etc.)


✅ OPTION 2: Use External Matomo (Self-Hosted or Matomo Cloud)

This is for when you already installed Matomo at a separate location like:

  • analytics.yourdomain.com (self-hosted VPS)

  • or via Matomo Cloud

Steps:

  1. Go to Matomo Dashboard

    • Admin > Websites > Add a New Website

    • Get your Tracking Code + Site ID

  2. In WordPress, install plugin:
    Matomo Analytics for WordPress (by André Bräkling)
    or use Insert Headers and Footers

  3. Paste Tracking Code into <head> of your theme or via plugin.

  4. Matomo will now track your WordPress site traffic.


Which Option Should You Use?

Use CaseRecommended Option
SimplicityOption 1 (Plugin)
More Control & Advanced FeaturesOption 2 (External Install)
VPS Available✅ External (more scalable)
One-click WordPress users✅ Plugin-based install

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