✅ OPTION 1: Install Matomo as a WordPress Plugin (Easiest Way)
Matomo has a full-featured plugin that integrates right into your WordPress dashboard, no external server or subdomain needed.
Steps:
Go to WordPress Admin
https://yourdomain.com/wp-admin
Navigate to:
Plugins > Add New
Search for:
Matomo Analytics – Ethical Stats. Powerful Insights.
Click “Install” → “Activate”
Configure Matomo:
Go to the new menu:
Matomo Analytics > Settings
Click "Start Installation" and follow the guided setup.
It will:
Automatically install Matomo in the background (no FTP needed)
Track your visitors with no extra setup
Give you dashboards inside WordPress
What You Get:
Full Matomo dashboard inside WordPress
Real-time visitors, traffic sources, behavior, goals
No data leaves your server – all privacy friendly
Supports cookieless tracking
GDPR-friendly features (consent, data retention, etc.)
✅ OPTION 2: Use External Matomo (Self-Hosted or Matomo Cloud)
This is for when you already installed Matomo at a separate location like:
Steps:
Go to Matomo Dashboard
In WordPress, install plugin:
Matomo Analytics for WordPress (by André Bräkling)
or use Insert Headers and Footers
Paste Tracking Code into <head>
of your theme or via plugin.
Matomo will now track your WordPress site traffic.
Which Option Should You Use?